Corporate track · 4 sessions · 8 live hours
AI for Sales & Marketing
Research, outreach, content and CRM hygiene, rebuilt around AI so your team spends its time on conversations rather than preparation.
Overview
More pipeline, less busywork.
Who it's for: Sales development, account executives, marketing and growth teams.
Your team leaves with
- A research and outreach workflow running on your own CRM data
- A content pipeline for one channel, with your brand voice
- Call summaries and CRM updates handled automatically
- Guardrails so nothing inaccurate reaches a customer
- Length
- 4 sessions · 8 live hours
- Delivery
- On site, live online or hybrid
- Cohort size
- Up to 25 people
- Tailoring
- Built around your tools and workflows
Curriculum
Session by session: AI for Sales & Marketing
4 sessions · 8 live hours
- 012 hrs
Prospect research and personalised outreach
Your team builds: A research-to-first-draft outreach workflow
- Building an account and buyer profile with AI
- Enriching leads from public sources
- Personalisation that survives a reply, not spam at scale
- 022 hrs
Content and campaigns
Your team builds: A content pipeline for one channel, end to end
- Briefs the model can actually follow
- Drafting, repurposing and localising
- Keeping brand voice and claims in check
- 032 hrs
Call and CRM intelligence
Your team builds: An automation that turns a call into a CRM update
- Transcripts, summaries and next steps
- Pipeline hygiene without manual entry
- Spotting risk and intent in conversations
- 042 hrs
Measure, govern and scale
Your team builds: A team playbook and a simple adoption dashboard
- What to measure: time, quality, pipeline
- Compliance and claim checking
- Rolling the workflow out to the whole team
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Tell us your team size, tools and timelines. We'll send a tailored outline and a proposal, usually within two working days.